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A Giant Leap For Sound

Music these days is as much about compact acts in far flung intimate venues as big sounds on big stages. Creating a unique sound is vital to stand out. Adding the perfect rhythmic accompaniment or special effect to lift your sound and capture the imagination often helps create that special moment that engages your audience. Improvisation and adapting your song structure and tempo in the moment are also key. “When I’m on stage and improvising to the audience’s response, I want a back beat that can keep up and follow me, adding punch when and where I need it”, says Dr Helmer, CEO of Superinteractive and seasoned performer. The advent of professional sound apps on mobile devices has led to sign



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